For consumers, an understanding of consumer law is necessary if protection in the market is to be maintained. Without the ability to identify and make sense of the laws, businesses have the upper hand to take advantage of your consumer rights. In addition to the establishment of laws, the United States government makes it possible for consumers to protect themselves by educating themselves. The consumer protection .gov websites serve as a gateway for a resources on federal consumer law in the United States. At consumer.gov, consumers will be directed to one of two websites - FTC.gov, the official website for the Federal Trade Commission (FTC), or USA.gov, the official government website for federal law in the United States. At FTC.gov, consumers can become informed of the federal consumer law established through the FTC, such as Truth In Adverting rules, which are created under the Federal Trade Commission Act. USA.gov offers an official "consumer guide" that details information on numerous consumer laws that are applicable in the United States.