A consumer protection group is a group or organization that aims to protect the interests of consumers. Often times, these groups offer services to consumers that assist them in ways the law cannot, providing things such as consumer reviews on individual businesses or corporations. These organizations may be established overlooking consumer trade as a whole, watching out for consumers simply by conducting research and investigations on businesses that are suspected to perform wrongful practices. Much of this is accomplished by asserting their authority in the form of negative publicity towards companies that have been regularly unfair. Although lacking in actual power, consumer protection groups might also be advocates for the establishment of laws that better protect consumers. In the United States, the most acknowledged examples of a consumer protection group include the Better Business Bureau, Consumer Union, Consumer Action, and Consumers International.